Maria Ranilla
Creative, caring, and full of energy. The one who keeps everyone connected.
Maria is my sister, and she's always been the one who brings people together. She works as a Global CRM Manager in the fintech industry, where she designs customer lifecycle strategies for the Spanish and Mexican markets. Her work focuses on understanding what customers need and creating experiences that make their lives easier, from the moment they sign up to building long-term relationships.
She's great at turning data into action, working with product, tech, analytics, and marketing teams to align business goals with real user needs. Throughout her career, she's worked on cross-functional projects in regulated environments, helping develop and optimize digital financial products. What drives her is finding practical ways to improve customer journeys and build processes that actually work and last.
Maria lives in Barcelona, Spain, where she balances her career with being a mom. Motherhood has made her even more adaptable, empathetic, and decisive. These qualities show up in everything she does, both personally and professionally.
When she's not working, she loves spending time with her family and their dog, exploring nature through trekking and outdoor adventures. They often take road trips together, seeking out experiences that keep them active and connected. She values a healthy lifestyle and meaningful moments that support both personal well-being and professional balance.
She's structured, thoughtful, and people-centered. Always thinking about how to make things better for everyone around her. I'm lucky to have her as my sister.